The Marriott Bonvoy Boundless® Card
Travel offers us a unique opportunity to broaden our horizons, challenge what we know, and open our minds. In a campaign that invited people to “Expand Your World,” we stoked wanderlust by featuring athletes, artists, and adventurous eaters able to offer fresh perspectives on travel.
Baked into our strategic platform was the imperative to reach new audiences, with a commitment to D&I storytelling. This, combined with a strong focus on card benefits, resulted in driving a +75% lift for new accounts.
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Gold Telly Winner in People's Telly — Social Video
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Bronze Telly Winner in Social Video — Products and Services