The Marriott Bonvoy Boundless® Card

Snap Lenses

Snapchat is a platform designed for fun, so it’s a great opportunity for the brand to interact with it’s audience in a playful manner. In the case of Catch the Card, we worked closely with the Snapchat team to design an actual game, something I’ve always wanted to do. In our other lens, we doubled the smiles by enabling two users to be in the scene at once.

Conceptualized for engagement. Average playtime was 7.5 seconds vs. the 3.9 benchmark. 

Conceptualized for shareability. Share rate was 7.1% vs. the benchmark of .06%.

Truex Opt-In Engagement

These custom made accordion units run before shows, giving viewers the opportunity to choose their own adventure and skip ads later. I love writing for these because I’m infinitely fascinated by all the places Marriott Bonvoy® has properties and get to share the interesting tidbits I learn.

In 2023 one of the major passion points we were hitting on was food. This unit was designed to follow an OLV about an adventurous gourmand and encourage viewers to take their own culinary journey.

Something we’re always trying to do is appeal to a wide variety of travelers with diverse motivations. These accordion units are a great opportunity to cast a wide net while also showcasing the depth and breadth of Marriott Bonvoy® properties.

Bonus Snap Lens

The AR tech on this one is a little glitchy, but I still think the idea of turning the filter around and seeing destinations in first-person POV is a cool one.